Supermarket Wars

Supermarket Wars. I’ve been handed several slips of paper at Sainsburys since they launched their ‘Brand Match’ a month or more ago. Usually it’s a voucher to use next time but confusingly sometimes it’s an identical slip showing how much you’ve saved instead. Although this has only happened to me once.

They say they ‘compare the price of brands against what Asda or Tesco are charging for them that day’ and then ‘work out any difference in price. If the same branded shop could have been bought for less at Asda or Tesco, we’ll give you a coupon for the difference when you checkout’.

It’s all a con of course. Rather than admitting it's a 'fair cop, you should have gone to Asda' and deducting the difference from your bill or converting it to Nectar points they give you a voucher which has to be used within two weeks. So it’s now in their interests to be the most expensive so that they can give you a whopping big voucher, in my case often a fiver or so, which makes you come back smartest to spend it. When of course you’ll be given another voucher... etc etc.



Today’s voucher is for £4.14 on a basket of goods worth £52 of which the majority of stuff was fruit, veg and meat products which are not ‘branded’ and therefore don’t count for their ‘promotion’. Baffling.

L’s Christmas list arrives by email, breaking the house rule of no mention of Christmas before the 1st December. Tut tut.

I have a quick look at it. Asics Gel DS Trainers! Those are serious running shoes and obviously what I wear. Welcome to the club. Ah, what’s this, they have to be in fuchsia. Hmmm, I’ll take back, you can’t run quick in fuchsia, surely.

I train MD tonight and even the old man gets a run around. He was whining so much, like a puppy, when I took him in to say hello to a few people that I let him have a little play. He loved it, stuffed up his weaves up though.

(Monday 28th November)